Aug 31 2011

7 Creative Product Packaging

When you’re selling your product, it’s imperative that your packaging design represents exactly what’s inside – or in this case, the packaging should be creative and awesome enough to catch the buyer’s attention. The quality of your product is important as well, but with this kind of creative product packaging, you’re sure to elicit buyer interest.

Smirnoff Caipiroska

Japanese pastry packaging for black melon bread

Bowtie in Parkinson’s packaging exudes English personality

Guggle Bum skeletons

Light-bulbed shaped Gloji juice

Butter Better with lid as disposable butter knife

The Tulip (single serving plastic wine glasses with peal-off foil lid)

Via Bored Panda


Dec 21 2010

Misleading ads: Food in ads versus the real thing

What do Burger King’s Whopper, McDonald’s Third Pounder and Big Mac, and Taco Bell’s Crunchy Taco all have in common? You’ll most definitely end up craving and drooling after watching a commercial or seeing an ad on the bus or train about these burgers and tacos. The ads for the Whopper, Third Pounder and Big Mac show you how big, meaty, stuffed and fluffy these food items are, while the Crunchy Taco is stuffed with lots of cheese, meat and other vegetables. In reality, however, what you see in the ads isn’t exactly what you get out of the McDonald’s or Taco Bell box (which you probably know already if you’ve been eating fast food).

A photographer did a little project where he put food in the ads side by side with the real burgers and tacos bought from fast food stores and took pictures of them in his studio.

McDonald’s Third Pounder: Ad version on the left, the real burger on the right


Taco Bell’s Crunchy Taco: Ad version on the left, real taco on the right


McDonald’s Big Mac: Ad version on the left, real one on the right

Burger King’s Whopper: Ad version on the left, real one on the right

Via BoredPanda


Jun 9 2010

World’s new largest burger debuts in Australia

Sometimes, I get the munchies and eat my weight in junk food, but I mostly mean “my own weight” figuratively. Enter the gargantuan burger from a Sydney café. Joe and Iman El-Ajouz in an effort to break the record for the world’s biggest burger cooked up a colossal 90-kilogram hamburger. The burger patty, if it can be called such, weighs a whopping 81 kilograms or 178 pounds. Yep, that’s about the same weight as a medium-sized person.

According to the café owners, just flipping the patty (which took four men and a homemade device made from metal holders and plate) was a challenge.

World's new largest burger debuts in Australia

In case you’re curious, the burger contains the heart stopping beef patty, 120 eggs, 150 cheese slices, 1.5kg of tomatoes, and 2kg of lettuce. It will be on the café’s menu for a year. It can feed a hungry football team, but it will also take the combined allowances of a college football team to purchase this gigantinormous burger – it costs A$1,500 or around US$ 1,220.

via [ Yahoo News ]


May 27 2010

Xtreme Eating 2010

The Center for Science in the Public Interest has released a special feature showcasing the 2010 Xtreme Eating Awards. Nine restaurant chains were awarded; nope, not for their promotion of healthy eating habits, but for their high calorie menus. Nine restaurants were hailed (it might be more appropriate to say they were dishonored) as calorie champions in this year’s awards.

Five Fleshy Guys is a growing chain that serves burgers, fries, hot dogs, cola, and the occasional water and veggie burger. Their burgers weigh in at whopping 700 calories without the toppings, beating out McDonald’s Big Mac (540 calories) and Quarter Pounder (410) by a lot. The Five Guys’ large fries contains 1,460 calories. Enough said.

The Cheesecake Factory’s Chocolate Tower Trouble Cake can be aptly described as a mighty slab of cake. It doesn’t just contain 1,670 calories, but it also packs 48 grams of saturated fat (if you’re curious, that’s two and a half days’ worth). The Pasta Carbonara from the Factory’s menu also took some flak for its 2,500 calories and 85 grams of saturated fat.

Well, you can probably guess what the rest of the list has to offer their diners. With 30 percent of young Americans are overweight for the army, one out of three children and two out of three adults obese or overweight, the food police are certainly cracking down on the usual suspects.

via [ CSPI Net ]


Apr 11 2010

Bread is Dead

Don’t ask for whom the bell tolls. It tolls for the sandwich as we know it and KFC is sponsoring the first nail on its coffin.

KFC’s Double Down features two pieces of bacon, two melted slices of Monterey Jack and pepper jack cheese and Colonel’s Sauce held together not by buns but by…wait for it… two slabs of fried chicken!

Initial market tests show very encouraging results (like that’s surprising?).

Coincidentally share prices of Pfizer, the pharmaceutical company that makes Lipitor, just went through the roof like blood pressure squeezing through clogged arteries.

(via Huffington Post)


Apr 7 2010

Foodblogging: Documenting More Than Just What You Eat

Whether you’re a culinary enthusiast or not, you know that food is the favorite run-to for comfort. Ice cream heals the broken heart, chili energizes the soul and cheese, well, you can put it on anything to make it taste better. With today’s society publishing their life on the internet through social networking sites like Facebook and Twitter, you can’t avoid coming across even the tiniest details–even what your officemate had for lunch. Because everyone is perpetually connected to the Internet through our computers and mobile phones, it becomes to easy to publish anything and everything on the web–including your lunch.

Today, food blogs are all over the web, with bloggers being your typical next door neighbor who didn’t even get a culinary degree. With the availability of easy publishing tools and your camera phone, you can easily come up with your own food blog, publishing all types of culinary dishes you’ve encountered.

Flickr’s marketing director, Tara Kirchner reported that the number of photos tagged “food” on the website has grown exponentially through the years–and that’s on Flickr alone. Imagine how many users are posting their lunches on TwitPic and Facebook. So what does that tell us about the society today? The Denver Post food critic Tucker Shaw says that it “just shows that we are in a spastic food era — we couldn’t get more obsessive.”

Cal Rosenberg, a website developer and traveler has also gotten the habit of documenting his meals, explained that “You have more of a direct connection with your food, so it forms a more essential memory of an occasion.” He added, “I think photographing food is a more accurate way to document life.”

For those who are already doing it, you may have contributed to Flickr’s 19,000 members who form the website’s I Ate This group, which features food documentation from all over the world. If you’re interested, whip out that camera and go restaurant hopping now, and share the flavors you’ve experienced through the foodblogging.

(via The NY Times, photo from Sparkette.net)