100 Years with the Bra

Yes, ladies, today the brassiere its 100th birthday. To celebrate this intrepid piece of underwear’s one hundred years of service, the folks at The Today Show featured a video montage of vintage ads, fun facts, women’s liberation, and iconic modern bras, among other things.

Considering that the modern bra ousted the corset in terms of accepted support garments, women have a lot to be thankful for. Historically, the bra replaced the corset (a very uncomfortable piece of clothing, even in pictures) in women’s wardrobes. The bra also played a role in the women’s liberation movements in the US, especially during one protest in September 7, 1968 when bras (along with other stuff like high-heeled shoes, girdles, curlers, and corsets, among other things) were dumped into a “Freedom Trash Can.” Reportedly, there were no bras burned during the said protests.

On a different note, the modern bra has turned from Mary Phelps Jabob’s simple assembly of 2 handkerchiefs held together with some cord and pink ribbon to today’s variety of different styles and forms. At any rate, this useful piece of wardrobe has come a long way in one hundred years. To the bra, ladies! Cheers!

via [ The Huffington Post ]

This entry was posted on Wednesday, May 26th, 2010 at 7:24 pmand is filed under fashion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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