World Cup fans need not fear a beer drought
The biggest sports event on the Earth, the World Cup, is about to begin its month long qualification phase and a beer brewer from one of its host nations, South Africa, has assured football fans that beer will be in ample supply. South African Brewers (local branch of international brewer SABMiller), the biggest brewer in the country, said that there is more than enough beer to go around during the FIFA World Cup.
The company predicts a 5 percent increase during the month-long tourney that starts on June 11. An extra 30 million bottles can be made available since the World Cup coincides with a slow sales period for the brewer. Managing director of South Africa Brewers, Norman Adami says that sales will depend mainly on the factors like “the weather, the number of foreign visitors who actually do arrive and even the performance of our team.”
FIFA organizers foresee around 373,000 fans visiting the host South Africa. The forecast on South Africa’s football team isn’t so sunny though.
Plus, football enthusiasts need not worry as Budweiser, an official FIFA partner, will also be supplying copious amounts of beer to stadiums.
Yep, talk about priorities.
via [Yahoo News]